![]() But it feels inevitable that a press like 8th Note will become a major player in the publishing landscape. As one friend in publishing told me, BookTok campaigns yield inconsistent results and you can’t guarantee, even with the best marketing team in the world, that your new release will be embraced by the community. (I’d guess most readers would be interested in perspectives that offered them something new.)īookTok success is not a science. What does anyone gain from consuming near-identical stories over and over? While they may be easy to sell and appeal to a large demographic of readers, they are also part of a self-fulfilling prophecy: when only certain stories are promoted, and readers are given so few options, these will inevitably remain popular. The result is that every creative industry is saturated with the same smooth, unchallenging content – we see things we’ve seen a million times before, with slightly different characters, in a slightly different setting, confronting a slightly different twist after their slightly different meet-cute.
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